Your wedding gown is unlike any other garment you will ever own. It’s the dress that carried you down the aisle, held you through vows, caught tears of joy on its fabric, and floated across the dance floor until the very last song. It’s not just a dress — it’s a memory stitched in silk, lace, and love.
⭐︎
But what happens once the celebration ends? The confetti is swept away, the champagne glasses cleared, and the photographs printed. For many brides, the gown is placed carefully back in its hanger or garment bag — with every intention of protecting it. Yet, even the most thoughtful storage can allow stains to settle, fabrics to discolour, and delicate laces to weaken over time.
⭐︎
At Marrime, we believe your gown deserves more. That’s why we created the Marrime Cleaning & Preservation Service: an expert-led, luxury care offering designed to ensure your dress remains as breathtaking in ten, twenty, even fifty years’ time as it was on the day you wore it.
⭐︎
This is about more than preservation. It’s about protecting your love story for the future.
Why Wedding Dress Preservation Matters
The truth is, wedding dresses are delicate masterpieces. They are not designed for everyday wear, and yet they endure an entire day of emotion, movement, and celebration. While the memories are magical, the aftermath on your gown can be more complex:
- Invisible stains: Champagne, perfume, perspiration, and even body lotions can leave marks that aren’t immediately visible, but darken or yellow with time.
- Delicate fabrics: Silk, organza, chiffon and tulle are incredibly vulnerable to heat, light, and humidity.
- Intricate details: Beading, embroidery and lace catch dirt more easily than we think, and can weaken if not properly cleaned.
A standard dry cleaner may treat a wedding gown as “just another garment.” But your gown is couture, crafted with fabrics and finishes that require a completely different level of care. At Marrime, our service is designed for the artistry and uniqueness of bridalwear.
The Marrime Approach: Couture Care for Couture Dresses
Every gown is different, which is why every gown deserves a bespoke approach. The Marrime Cleaning & Preservation Service follows a careful process designed to respect the individuality of each dress.
1. Personal Consultation
We begin with a detailed consultation, either in-store or virtually, to understand your gown, its fabrics, and its story. From whether it’s Suzanne Neville silk, Jane Hill lace, or a heavily beaded Milla Nova masterpiece, we assess exactly what your dress needs.
2. Expert Inspection
Every inch of your gown is inspected by specialists trained to identify stains and stress points invisible to the naked eye. This step ensures the treatment plan is bespoke to your gown’s needs.
3. Bespoke Cleaning
We never use one-size-fits-all methods. Gentle, couture-approved techniques are applied, from hand-cleaning lace appliqué to carefully treating silk panels. Every fabric, bead and thread is given the specialist care it deserves.
4. Preservation in a Luxury Box
Once cleaned, your gown is hand-folded with layers of acid-free tissue paper and placed in a handcrafted preservation box. This box is not only protective — shielding against light, humidity and dust — but also beautiful. Think of it as a keepsake chest for your gown: elegant, timeless, designed to be opened for future moments of nostalgia.
5. Long-Term Storage Guidance
Finally, our team will guide you on how to store your gown safely at home, ensuring it remains flawless for years to come.
Real Brides, Real Stories
At Marrime, we’ve had the privilege of caring for gowns that carry incredible stories.
One bride brought in her Eva Lendel gown, its train marked with traces of a countryside celebration. After treatment, the lace looked as pristine as it had on her first fitting. Another bride preserved her Suzanne Neville dress as a future heirloom, planning to pass it on to her daughter one day.
These aren’t just garments; they’re love stories, frozen in fabric. And when brides return to see their gown beautifully boxed, the emotion is palpable. “It feels like seeing my dress again for the first time,” one Marrime bride told us, tears in her eyes.
Frequently Asked Questions
When should I book the preservation service?
The sooner, the better. Ideally, arrange your cleaning and preservation immediately after your wedding. Stains — even invisible ones — become harder to treat as they settle.
Can you preserve veils and accessories too?
Absolutely. Veils, overskirts, detachable sleeves, and even embellished capes deserve the same care. They can be cleaned and stored alongside your gown in the preservation box.
Can I store my gown myself?
While it’s tempting to store your gown in a garment bag or loft space, this risks discolouration, fabric stress, and mould. Our luxury preservation box is specifically designed to protect against these threats.
Why Marrime over a high-street dry cleaner?
Your gown is couture, crafted with rare fabrics and delicate embellishments. Marrime works with preservation specialists who have over 20 years’ experience in bridal couture — expertise you won’t find on the high street.
Preserving More Than Fabric
Choosing preservation is about more than protecting fabric. It’s about keeping your gown as a future heirloom, whether for your daughter, niece, or simply yourself. It’s about being able to lift the lid on your preservation box in ten years’ time, hold the lace between your fingers, and relive the moment you first wore it.
And in today’s world of sustainable fashion, preservation is also about value. Brides are increasingly considering how to reuse or restyle their gown in the future — whether for a vow renewal, a styled shoot, or a second look. Preserving your gown ensures those options remain open.
Your Journey with Marrime
Your Marrime experience doesn’t end when you say yes to the dress. We are here for every stage of your bridal journey — from the first fitting to the final preservation. Think of our Cleaning & Preservation Service as the epilogue to your bridal story: the chapter that ensures it never truly ends.
⭐︎
By trusting us with your gown, you are entrusting it to bridal specialists who understand the artistry, emotion and legacy woven into its seams.
Arrange Your Preservation Today
The Marrime Cleaning & Preservation Service is available exclusively through our boutique. You can book before or after your wedding — many brides choose to arrange it in advance, knowing it’s one less detail to think about in the post-wedding whirlwind.
⭐︎
✨ To arrange your service, simply contact the Marrime team or book online here. ✨
⭐︎
Your gown was the dress of your life. Let us make sure it remains so, forever.
EXPLORE THE NEW MARRIME.COM
