When the email landed in our inbox, we had to read it twice. Then again — just to be sure.
Marrime has been named a finalist in three major categories at the Bridal Buyer Awards 2025:
✨ Best Use of Social Media
✨ Bridalwear Retailer of the Year – England (Large)
✨ Longstanding Bridalwear Retailer of the Year
In a year already filled with milestones — from the launch of our new Shopify website to hosting unforgettable designer trunk shows — this recognition feels especially sweet. It’s a moment not just for our team, but for every Marrime bride, every designer who believes in us, and every follower who has championed our boutique from Jesmond to the wider bridal world.
This is the story of what it means to be a finalist — and why these categories matter so deeply to who we are.
A Modern Bridal Legacy
To be shortlisted as Longstanding Bridalwear Retailer of the Year isn't simply about longevity — it’s about relevance.
Founded over two decades ago by our owner Honey Ashworth, Marrime has always stood for a new kind of bridal. Unapologetically fashion-forward, fiercely independent, and rooted in the belief that every bride should feel like herself — elevated. While the industry has changed dramatically over the last 24 years, our commitment to pushing boundaries and redefining bridal has remained constant.
We’ve evolved from a local gem to a destination boutique known across the UK for curating the most exciting global designers and delivering a truly personal experience. But at our heart, we are still that boutique in Jesmond, obsessed with good design, real connection, and helping women feel incredible.
Being recognised in this category is a celebration of the years we’ve spent quietly building, listening, learning — and always leading with intention.
Best Use of Social Media: Telling the Story, Beautifully
Let’s be honest — bridal retail isn’t what it used to be.
Today’s brides are discovering their dream dress not through magazines or window displays, but through the scroll. Instagram and TikTok aren’t just platforms — they are places of possibility. And Marrime has made it our mission to turn our corner of social media into something beautiful, real, and inspiring.
To be shortlisted for Best Use of Social Media means the world, because it reflects the hours of planning, styling, filming, editing, and storytelling that go into every reel, every caption, every swipe-through post.
But more than that — it reflects engagement. The kind that can’t be faked. The kind that comes from building real trust with an audience who knows we’re not just selling dresses — we’re creating a world. A mood. A vision.
From quiet, behind-the-scenes moments in the boutique to cinematic reels capturing our newest arrivals, our social platforms are an extension of everything Marrime stands for: refined, editorial, emotionally intelligent, and endlessly fashion-forward.
Bridalwear Retailer of the Year – England (Large): A Reflection of Scale and Soul
Being shortlisted for Bridalwear Retailer of the Year – England (Large) speaks not just to size, but to significance.
We’ve grown — yes. We now serve more brides than ever before, stock an expanded portfolio of exclusive designer labels, and run a team that’s equal parts powerhouse and family. But we’ve done so without compromising our core — the boutique experience. The intimacy. The artistry.
In a landscape where scale can often dilute soul, we’ve chosen to do things differently. Growth for us has never been about numbers alone. It’s about depth. Impact. Brand integrity.
And the fact that this has been recognised by one of the most prestigious award platforms in the bridal industry? It’s everything.
The People Behind the Magic
Marrime is not just a brand — it’s a team.
From our Creative Director Cheri Gallagher, whose vision has shaped Marrime into an aesthetic-led bridal powerhouse, to our stylists who make every bride feel like the centre of the world, this finalist status is shared by all of us.
There’s Ashleigh, our senior coordinator, who keeps the boutique running with precision and heart.
Paola, whose eye for content and understanding of our audience has transformed our social presence.
Sam, Mia, and the wider team who bring their creativity and warmth to every appointment, shoot, and collection launch.
And of course, there’s you — our bride. Because none of this happens without you.
Looking Ahead: What This Means for Marrime
Being shortlisted for these awards is not the end of a journey — it’s a beginning.
It’s validation that our values resonate. That our aesthetic stands out. That our digital and in-store worlds are working together to create something meaningful.
More than anything, it’s motivation. To keep innovating. To keep creating content that feels editorial yet accessible. To keep refining the Marrime experience — both online and in-store.
With every trunk show, collection launch, and real bride story, we’re reminded that the Marrime brand is evolving — thoughtfully, creatively, and always with our brides at the centre. We’re excited for what’s ahead… but for now, we’re simply savouring this moment of recognition.
This finalist status is a reminder that staying true to your vision, even in a changing industry, really does pay off.
Join Us in the Celebration
To be a finalist in the Bridal Buyer Awards 2025 is something we’ll never take for granted. It’s more than a line in our bio or a badge on our website — it’s a celebration of 24 years of belief, risk, creativity, and community.
Whether you found us through a reel on Instagram, walked through our studio doors in Jesmond, or have simply watched us grow from afar — thank you.
This is your win, too.
The Bridal Buyer Awards 2025 will take place later this year — and we’ll be bringing you along for the ride. Until then, here’s to the magic of modern bridal… and to the next chapter in the Marrime story.
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