There are some bridal brands that do not simply follow fashion; they quietly alter the conversation. Grace Loves Lace has long been one of them.
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For years, the Australian label became synonymous with a particular kind of bridal freedom: gowns that felt effortless rather than overworked, sensual rather than stiff, and modern in a way that never tried too hard. Grace changed the mood of bridal by making stretch lace, soft silhouettes and ease feel directional. Their gowns moved. They moulded. They felt like a second skin. And for a generation of brides who wanted to feel like themselves on their wedding day, that mattered. Grace’s own brand story and recent journal writing describe exactly that evolution: a label built on comfort, movement and individuality, now entering a new era of sculpted structure without losing its point of view.
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That is precisely why the arrival of the Grace Loves Lace Bestselling Edit at Marrime feels so exciting.
For a limited time, we are welcoming six of the brand’s most iconic pieces into store: Vittoria, James, Lauren, Selene, the beautifully detailed Pierlot Veil, and the exquisitely versatile Chantilly Bodysuit. Together, they tell the story of where Grace Loves Lace is now in 2026: not abandoning the softness that made the brand famous, but refining it, sharpening it, and giving it new shape. Marrime’s own Grace edit describes the brand as soulful, softly luxurious and quietly confident, and that balance between emotion and polish is exactly what these pieces deliver.
Because if early Grace Loves Lace was about stretch, slip-on ease and undone romance, this new chapter is about something else too: definition. Structure. Presence. A gown that still feels like Grace, but with a more sculpted line, a stronger silhouette and a little more fashion tension. Grace’s February 2026 journal describes this as “the rise of structured wedding dresses”, with flexible boning, sculpted silhouettes and modern corsetry designed in a way that still protects freedom of movement. It is structure, done the Grace way.
In many ways, it could not feel more relevant for now. Grace’s own 2026 bridal trend forecast points to dramatic silhouettes, basque waists, corsetry, vintage references and a softened off-white palette as key directions for the year ahead. What makes this so compelling is that these trends are not being interpreted in a costume-like way. Instead, they are being stripped back and modernised. The result is bridal that feels romantic, yes, but also clean, controlled and fashion-aware. A little more editorial. A little more grown up.
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That is why this edit works so beautifully at Marrime.
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We have always been drawn to bridal that balances emotion with edge, softness with confidence. The gowns we love most are the ones that feel deeply feminine but never overly sweet; the ones that know exactly what they are doing. Grace Loves Lace’s bestselling edit sits so naturally within that world. It has the ease and wearability brides already associate with the brand, but there is a new crispness to it too. The silhouettes feel cleaner. The construction feels more intentional. The styling possibilities feel richer.
Take Vittoria, perhaps the most talked-about expression of this shift. Grace describes it as a basque-waist wedding dress crafted in luminous Mikado satin, with a contemporary gloss and a weighted drape that gives the gown both drama and effortlessness. The brand also notes that the basque waist has been reimagined here to feel timeless rather than trend-led, balanced by a pleated cat-eye neckline that softens the more historical reference of the waistline. It is exactly the sort of gown that makes an entrance, but in a way that still feels polished rather than theatrical.
What we love about Vittoria is that she captures the whole mood of bridal right now in a single silhouette. Brides are asking for shape again. They want contour. They want something that defines the body, but they do not necessarily want the heaviness that structure once implied. Vittoria answers that beautifully. She has the authority of satin, the romance of a basque waist, and the kind of line that feels cinematic from every angle. But she still feels wearable. Still feels like the bride can breathe, move, walk, dance and actually inhabit the dress rather than be held hostage by it. That balance is what makes her special.
Then there is James, which takes Grace’s new structured language and gives it a slightly different attitude. According to Grace, James features a lace-up back for a flexible fit, internal boning, hidden shapewear, a softly draped bodice and a square neckline that nods to one of the brand’s iconic earlier gowns. It is fitted, flattering and highly considered, designed to define the figure while maintaining the comfort the brand is known for.
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James is for the bride who wants shape, but still wants softness around it. There is something very compelling about the contrast here: the square neckline feels clean and modern, the draping softens the corsetry, and the lace-up back adds that sense of adjustability and ease. It is sculpting without feeling severe. It has glamour, but the restrained kind. Nothing shouty. Nothing try-hard. Just a really beautiful line on the body.
Lauren speaks to another side of the Grace bride entirely. Grace describes her with a halter neckline that elongates the bodice, pleat detailing, a dipped V-back and an exaggerated fit-and-flare silhouette, all designed with internal support for a more defined fit. The brand notes that she was inspired by Goldie, but refined with more structure, making Lauren feel like a cleaner, more polished continuation of a much-loved Grace shape.
At Marrime, Lauren feels especially relevant because she taps into that quiet, 1990s-inflected minimalism brides are repeatedly coming back to, but without becoming stark. The halter gives length. The back gives impact. The fit-and-flare silhouette brings a sense of body-conscious elegance. She is minimal, but not plain. Understated, but still unmistakably bridal. For the bride who wants less embellishment and more silhouette, Lauren feels incredibly strong.
And then there is Selene. Grace describes Selene as a satin corset gown crafted from custom-sourced satin with a double-layer construction that offers fluidity with a structured fit. The brand positions her as a gown that moves with the bride while still making an impression, with removable straps included for styling flexibility.
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Selene is perhaps where Grace’s stretch-to-structure evolution feels most refined. She does not rely on overt drama. Instead, she proves that structure can be quiet. That a gown can feel smooth, modern and unfussy, while still being incredibly considered beneath the surface. She is the kind of dress that reveals her power gradually: in the hold of the satin, in the line of the bodice, in the way the fabric skims and supports rather than simply falls. For the bride who wants elegance with a fashion brain behind it, Selene is a dream.
What makes this edit even more interesting is that it is not only about the dresses. Grace has become increasingly good at styling bridal as a complete look, rather than treating the gown as the whole story. That is where the Chantilly Bodysuit and Pierlot Veil come in.
The Chantilly Bodysuit is crafted from soft Chantilly lace with a seamless stretch powermesh brief, a high neckline, slim-fit sleeves and an open back. Grace specifically describes it as being designed to pair effortlessly with a selection of gowns, and in their own styling journal they reference it as an ideal underlayer for form-fitting, strapless and square-neck styles. That makes complete sense when you see it alongside Vittoria, James and Selene.
This is one of the things we love most about the Grace world in 2026: the invitation to layer. The bodysuit does not just add coverage; it changes the mood of a gown. Under Vittoria, it introduces delicacy against satin and strengthens the fashion story. Under James, it softens the sculpted bodice with lace and creates that high-low tension that always feels editorial. Under Selene, it adds romance to a cleaner base and makes the whole look feel more personal, more styled, more intentional. It is exactly the kind of piece that allows a bride to build a look rather than simply choose one.
The Pierlot Veil brings another kind of softness. Grace describes it as a 280cm cathedral veil in fresh ivory tulle, finished with floating floral embroidery cascading along the edge. Marrime’s own product listing notes that the hand-placed embroidery features 68 romantic florals and that it pairs beautifully not only with lace, but also with silk, crepe and satin gowns.
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That versatility is what makes it so powerful. A veil like Pierlot is not restricted to one obvious bridal lane. Yes, it is romantic. Yes, it has lace-appliqué softness. But placed with a structured satin gown, it becomes something even more interesting. It creates contrast. It adds movement and texture to a cleaner silhouette. It takes a sculpted dress and gives it lightness. It is that interplay between discipline and delicacy that makes bridal feel modern now.
And that, really, is the bigger story behind this launch at Marrime.
This is not simply about bringing in a bestselling edit from a beloved designer, although of course that is exciting in itself. It is about giving our brides access to a brand at a very interesting moment in its evolution. Grace Loves Lace is no longer only the label of relaxed stretch lace and bohemian ease, though that spirit is still very much there. In 2026, it is also a brand speaking fluently in structure, contour and elevated styling. It is proving that comfort and corsetry do not have to be opposites. That softness can coexist with definition. That modern bridal can feel both easy and exacting.
For brides, that opens up so much possibility.
Perhaps you have always loved the idea of Grace Loves Lace, but wanted something with more hold, more line, more intention through the bodice. This edit answers that. Perhaps you are drawn to satin rather than stretch lace, to cleaner silhouettes rather than free-flowing ones, but still want a gown that feels emotionally warm and wearable. This edit answers that too. Or perhaps you are somewhere in between: looking for a dress that feels sculpted, but never stiff; romantic, but never fussy; fashion-forward, but still deeply bridal. Again, this edit delivers.
At Marrime, we are especially excited by how these pieces allow brides to explore that spectrum in person. To try the basque waist. To feel the difference between drape and structure. To see how a bodysuit changes a neckline. To discover what happens when an embroidered cathedral veil is paired with a cleaner satin silhouette. These are the details that photographs can suggest, but only an in-store appointment can really reveal.
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And because this is a limited-time edit, there is genuine urgency around the moment. These Grace Loves Lace samples are with us until the end of June, giving brides a defined window to discover this new chapter of the brand in store at Marrime. Even more excitingly, until 31 March 2026, Grace Loves Lace’s Spend & Save offer is also in place: spend £2,000 and receive £200 off, spend £3,000 and receive £400 off, and spend £4,000 and receive £800 off. For brides already considering Grace, it is an incredibly strong moment to shop. Appointments are limited and proving very popular.
Ultimately, what we love most about this launch is that it reflects where so many brides are now. They do not want to choose between feeling comfortable and looking incredible. They do not want bridal to feel overly traditional, but nor do they want something so minimal it disappears. They want emotion and edge. Ease and shape. Romance and intention.
Grace Loves Lace’s bestselling edit captures that shift beautifully.
From Vittoria’s sculpted basque drama to James’s softly defined corsetry, from Lauren’s elongated halter elegance to Selene’s fluid structure, and from the transformative styling power of the Chantilly Bodysuit to the ethereal finish of the Pierlot Veil, this is a bridal wardrobe that feels distinctly of the moment. Not trend-chasing, but current. Not rigid, but refined. Not overdone, but unforgettable.
A new Grace era has arrived at Marrime, and we think our brides are going to fall hard for it.
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