Chosen by KYHA Trunk Show Event



DATE: 29th – 30th March 2024
LOCATION: Jesmond Store, Newcastle Upon Tyne



Marrime is thrilled to be bringing Chosen By KYHA entire latest Sunset Blvd collection exclusively to the North East of England this March! Kyha’s vision is to create collections that push the boundaries of bridal design and embody her own modern aesthetic: sleek minimalism, innovative detailing and flawless execution. You’ll be as besotted as we are by her statement bespoke beading and ground-breaking twists on tradition. 

To make this event even more special.. brides will also enjoy an amazing 10% off these stunning gowns! 






Sunset Blvd, Chosen by KYHA’s latest collection, sees Founder & Creative Director Kyha Scott explore the concepts of individuality and light.


Drawing from Sunset Boulevard – the ultimate epitome of multi-faceted self-expression in Los Angeles – there is a rebellion captured in this collection, which sees the introduction of a bronze chocolate colourway that glistens in the Mediterranean sun and new silhouettes that feature soft draping which evoke a modern sentiment.


Sunset Blvd has also been heavily influenced by the dusk light in the location of the collection’s iconic campaign shoot, Dubrovnik. At its most literal, Dubrovniks stone walls in the light of setting sun inform Sunset Blvds’s two exclusive new bespoke linear beading designs. The softness of Chosen’s latest fabrication, a lush georgette, contrasted with the labels signature structured fit, is reminiscent of the sea lapping the cliffs of the walled city.





A word from Kyha Scott, Founder & Creative Director:


On the collection, Scott said: “I am fascinated by the diversity in identity and self-expression that exists in so many cities, epitomised by Sunset Boulevard. Our newest collection by the same name seeks to articulate this fascination, thanks to its bold colours, fabrics and silhouettes.


“For me, the fading light at the end of each day – especially near water – is not only a source of inspiration, it also acts as a space for calm and confidence. Sunset Blvd reflects this calm confidence in its balance between clean lines and new silhouettes – which I view as a signature of Chosen by KYHA’s aesthetic – so even the most embellished gowns remain effortless and understated.”






Dai Train
Echo Skirt
Kasia Mini
Matte Bacall






From 29th – 30th March, we’re inviting brides to book exclusive, private appointments where the dreamy dresses above which caught your eye can be tried on and admired. These are hot dates and we’re expecting back-to-back appointments, so don’t delay securing your booking ladies!





Appointments will be held at our beautiful new flagship Marrime store in leafy Jesmond. We offer a refreshingly modern bridal experience with a calm, peaceful atmosphere. Enjoy a glass of fizz and try on dresses alongside a gorgeous selection of veils and accessories




For more information please contact us or simply book in your appointment for the event below!


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