Chosen by KYHA Trunk Show Event

DATE: 21st – 22nd June 2024

LOCATION: Jesmond Store, Newcastle Upon Tyne

Marrime is thrilled to be bringing Chosen By KYHA entire latest Alter Ego collection exclusively to the North East of England this June!

Kyha’s vision is to create collections that push the boundaries of bridal design and embody her own modern aesthetic: sleek minimalism, innovative detailing and flawless execution. Seeking to break the rules, creating effortless bridal looks for the modern day bride. You’ll be as besotted as we are by her statement bespoke beading and ground-breaking twists on tradition.

To make this event even more special.. brides will also enjoy an amazing 10% off these stunning gowns! 

“Alter Ego” A Study In The Symphony Of Contrasts.

Alter Ego, Chosen by KYHA’s latest 13-piece collection, explores the concept of inner duality and self-acceptance, offering the opportunity for women to express their individuality in sartorial form.

Artfully blending softness with hardness, signature draping contrasts with highly structured, drop waist bodices. The indulgence of luxe new silhouettes in countered by a pared back minimalist aesthetic.

The collection’s shoot location, Esperance, Western Australia, acts as a natural canvas to contrast the manmade Alter Ego pieces, and subliminal references to the antipodean landscape pervade the collection.

KYHA SCOTT – Creative Director & Founder

“At its most literal, each piece is named after an area in and around Esperance,” Scott said. “We also discovered that iconic Perth band Tame Impala, created a song which is fundamentally about self-acceptance, Alter Ego. So we named the collection after Alter Ego as an ode to Western Australia and its natural and created beauty.”

Get ready to lust over these incredible gowns…

Haven Top
Pearson Corset
Wickham Mini


From 21st – 22nd June, we’re inviting brides to book exclusive, private appointments where the dreamy dresses above which caught your eye can be tried on and admired. These are hot dates and we’re expecting back-to-back appointments, so don’t delay securing your booking ladies!

Appointments will be held at our beautiful flagship Marrime store in leafy Jesmond. We offer a refreshingly modern bridal experience with a calm, peaceful atmosphere. Enjoy a glass of fizz and try on dresses alongside a gorgeous selection of veils and accessories.


For more information please contact us or simply book in your appointment for the event below!

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