Chosen by KYHA Trunk Show Event

DATE: 28th – 30th July 2023

LOCATION: Jesmond Store, Newcastle Upon Tyne

Marrime is thrilled to be bringing Chosen By KYHA entire latest Sur Le Sel collection exclusively to the North East of England this July!

Kyha’s vision is to create collections that push the boundaries of bridal design and embody her own modern aesthetic: sleek minimalism, innovative detailing and flawless execution. Seeking to break the rules, creating effortless bridal looks for the modern day bride. You’ll be as besotted as we are by her statement bespoke beading and ground-breaking twists on tradition.

To make this event even more special.. brides will also enjoy an amazing 10% off these stunning gowns! 


Set in the lunar surrounds of Australia’s salt farms, Chosen by KYHA’s latest collection, Sur le Sel, embodies the otherworldliness of the region’s dramatic mineral relief and vast glinting facades. Sur le Sel, literally translating as On Salt, draws inspiration from crystalline terrain. 

A theme of soft draping carries through this collection, a nod to moonlike rolling salt dunes, while Chosen by KYHA’s bespoke beading emulates shimmering salt crystals that dance in the light.

Creative Director, Kyha Scott, continues to study dichotomies in this collection, commenting: “Contradictions have always been a place of creative exploration for me. The introduction of a black colourway is designed to act in powerful contrast to the blinding white salt and distinctive pink lakes. The fluid draping you will see featured through the collection contrasts the considered construction and structure.”

It is this, combined with the label’s trademark examination of progressive and timeless, that sees Sur le Sel truly challenge convention and celebrate individual expression. Sunkissed gold beading evokes sunkissed shorelines, whilst the luminescence of the collection’s luxe duchess satin fabrication reflects the freshness of water.

Get ready to lust over these incredible gowns…

Brava Top & Skirt
Sosa & Natron Bolero


From 28th – 30th July, we’re inviting brides to book exclusive, private appointments where the dreamy dresses above which caught your eye can be tried on and admired. These are hot dates and we’re expecting back-to-back appointments, so don’t delay securing your booking ladies!

Appointments will be held at our beautiful flagship Marrime store in leafy Jesmond. We offer a refreshingly modern bridal experience with a calm, peaceful atmosphere. Enjoy a glass of fizz and try on dresses alongside a gorgeous selection of veils and accessories.


For more information please contact us or simply book in your appointment for the event below!

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